The future is the Hummingbird update which happened in September, and the reason it is the future is because it is changing the way that SEO (Search Engine Optimization) works completely. It means that things are going to change online, and the results of this are currently unknown. It is their biggest change since the caffeine index change in 2010, so most of the SEO predictions are now going to feature the Hummingbird update in some way.So here I’am sharing with you guys The Future of Search (SEO Forecast 2014).
The Future of Search (SEO Forecast 2014) :-
Goodbye keywords
Keywords are becoming less and less prominent in SEO. They are still a part of SEO, even with the Hummingbird update in place, but they are becoming far less important. This is a trend that is going to continue and Google know this. That is why they have already removed the Google keyword tool from public use. You may now only use it if you sign in to your free AdWords account. The fact that they have done this speaks volumes about how less important keywords are set to become. The hummingbird update was simply a nice slow start so that too many websites are not injured in one big go (like with the Penguin and Panda update).
Goodbye PageRank
If you like complaining about how easily the Alexa rank is to manipulate, then you are going to love it in the year 2014 when you can complain that the PageRank system is useless. The reason for this is because it examines very specific SEO factors, whereas Google have made changes that are going to make these factors hard to nail down. In 2014, the website that ranks highly for one sentence query may also rank highly for many other sentences if the sentences have the same meaning. This is even true if the sentence queries have no matching keywords.
If you want further proof of this, then check the update schedule for the Google PageRank toolbar. Notice how the updates are becoming less and less frequent? Rather telling isn’t it?
Goodbye list articles
If the way that Google ranks pages up has changed, then the type of content that appears on Google is going to slowly change too. If you type in a query right now that involves a word such as “movies”, “motivation”, “career”, “Smartphone”, etc. you will notice that a lot of list articles are woven within the rest of the search engine results.
This is because these sorts of articles are very search engine friendly, or at least they were. Now that Google has changed, we are going to slowly see a change in the content that appears on Google. But, you may be asking yourself why the change hasn’t already become apparent yet. The truth is that it has, since quite a few websites that were considered well optimized in May 2013, are now low ranking or penalized in October 2013.
Google has not made the change a radical one. They were laying the groundwork during September and early October before releasing it in the Google garage (where they announced it in front of the press). They are going about it a little more gently this time after the fuss that the Panda and Penguin caused. Google were accused of making the changes to favor their own affiliate system and were accused of making the changes for profit only reasons.
They are going about it a little more softly with the Hummingbird update in order to stop that happening again. Out of interest, it is true that every time they make a big change to their system their profits go up. This was revealed after they announced that it did not, only for it to come out that it did.
Hello articles that look like essays
Essays are longer with referencing, adequate proofreading, etc. Basically, in the year 2014 you are going to see more of these as they replace the list articles and thinner articles. They already have a lot of the characteristics of an SEO friendly article, such as not being thin, such as better grammar, spelling, syntax, flow and credibility (if such as word exists online). Now they are going to appear more because they will become more search engine friendly.
They are not search engine friendly at the moment because they are often poorly optimized when it comes to SEO. It is often difficult to shoe horn keywords into the text without it looking or sounding terrible. But, now that keywords are not as important, the essay article will start to appear. This means that in the year 2014, when you want advice on how to bath your cat then you are going to more essay type articles in your search engine results than you are those step-by-step or list articles.
Hello more social media in the results
Things such as YouTube already feature prominently in the search engine results pages. Google have all but admitted that even more content from social media is going to start appearing in the search engine results pages. The sad thing is that Facebook and social media is already diabolical for misinformation, which means that Google is set to make the world an even more ignorant place.
This article is contributed to Crazy Tech Solutions.org by Kate Funk. She is a freelance writer at Get Any Content.com, where she is mainly focusing on technology, gadgets and all the latest SEO trends which are interesting for networking enthusiasts.
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In earlier days Page rank is playing major role to get a rank in SERP but now days it doesn’t. Now days long tail article and quality articles are ranking quickly.
If you want to rank your blog is search engine, then you never want lots of backlinks, if you build few of quality backlinks then you can easily rank in high position.
Yes you are absolutely right Anna backlinks specially from High quality sites is very important to rank good on Search Engines and BTW Thanks for dropping by and Keep Visiting 🙂
I’m really happy to be here. Thanks for this post.I like this post, and I will share this site with my friends.
Thanks again
You’re Welcome and Thanks for sharing and leaving your valuable feedback here and Keep Visiting 🙂
Hi Sanket,
Interesting write indeed. For me, the best way is to be moderate and learn the basic SEO. SEO 2014 … pretty tough to decide what will happen then but always remember the basic.
That’s vital.
You’re Welcome and Thanks for dropping by and leaving your feedback and Keep Visiting bro 🙂
It’s great post. I’m lucky to start a journey as a blogger come accross with this topics 😀
You’re Welcome and Thanks for your feedback and Keep Visiting 🙂
I heard they stopped updating Page Rank. Its okay because what people are after are blogs that are engaging.
We will see how 2014 goes. Thanks for the heads up.
You’re Welcome and Thanks for leaving your valuable feedback and Keep Visiting 🙂
After a long time Google created this update which going to boost one site traffic and also downing other. Just see the future and luck. Thanks for your forecast…
You’re Welcome Abhishek and Thanks for your feedback and Keep Visiting 🙂
Hello Sanket,
You are very correct…for Google cannot be fooled. Indexes such as comments and social interaction on a site may be more important in 2014 as the giant search engine tries to be more ‘human friendly’ while Pagerank and keywords diminish in value.
Your article was well worth my time – keep it up!
– Terungwa
You’re Welcome and as Keywords are diminishing people should just work more and more on building their Social Media Presence and BTW Thanks for dropping by and leaving your valuable feedback and Keep Visiting 🙂
social media presents is the key in 2014 definitely. but the key is the relevant content. by the way nice post keep posting. Thanks
You’re Welcome Aamir and Thanks for dropping by and leaving your valuable feedback, sure I will Keep Posting and you Keep Visiting 🙂
Ya that’s true Mark but Google is considering articles like essays more that the short length articles so this is good for some people while its bad for some people for me its good as I have a habit of writing posts above 700 words but for some people its bad as according to their sites niche they cant write big posts so Google should see that and act accordingly and BTW Thanks for your feedback and Keep Visiting 🙂
Some good points here.
Not sure I agree with articles looking like essays though.
In general, people dont have time to read essays so these types of articles will probably not be read fully, be shared socially and could have a high bounce rate.
Surely Google will see this and act accordingly?
Google might be bringing some other huge strategies that would alternate the PageRank! Needs to be in attention!
Well! this is indeed a nice post!
According to me now people should focus on increasing there DA (Domain Authority) and PA (Page Authority) as sites gets ranked considering these 2 things too so I think this is somewhat like Page rank and BTW Thanks for dropping by Varun and leaving your valuable feedback and Keep Visiting bro 🙂
Great post Sanket. It’s about time someone took the stage to say that SEO is going in another direction. We all need to learn how to master social media, because those that use it correctly will leave the rest behind.
Ya That’s true Amiti so in order to master Social Media we will need a good amount of fan following and in order to need that we will need to write quality posts so that people will follow us, like us, share the articles etc.. and BTW Thanks for dropping by Amiti and Keep Visiting bro 🙂