On Page SEO and Off Page SEO are very Important for each and every webmaster. Earlier I had written a post on What is on page SEO and How it should be Implemented, that post was a complete guide of on page SEO. So now if you might have read that post then you would know what is on page SEO, so now in this post you will know what is off page SEO and how it should be done this will be also a complete guide, so without wasting any more time lets start… 🙂
What is Off Page SEO (Search Engine Optimization) ?
Off Page SEO the name it self tell that Optimization done off page i.e not on a page. Off page SEO techniques are used to improve a particular websites position in Search Engine Results Page (SERPs). On Page SEO and off page SEO both are very important for a particular website.
Now some of you guys might be thinking that off page SEO means just link building, I wont say that you are completely wrong you are 10 % right :). Actually there are many off page SEO techniques and today I’am gonna tell you those as well as I will explain what are those techniques and how you should implement them. Below you can read step by step all those off page SEO techniques 🙂
What are the benefits of Off Page SEO ?
1)The Website will rank higher in Search Engine Results Page (SERPs) which will bring website owners Organic Traffic.
2)Higher ranking will give your site more better exposure also your site reputation will increase in front of Google. Also more people will know you and your site.
3)You can increase your sales if you will rank good in Search Engine Results Page (SERPs)
4)Page rank is calculated between 0 to 10 higher the page rank higher is the site’s value, so with proper off page SEO your site can achieve good page rank when Google does page rank update. This page rank system is introduced by Larry Page (one of Google’s founder), many people say that page rank is not important as they say that they dont have page rank still their site rank good.
Let me tell you guys that Google gives page rank still importance let me explain my point guys there are 200+ ranking factors which Google consider so page rank is not the only one, that’s why if you are not having page rank then also you can rank good as page rank is just 1 factor out of 200+.
What are Off Page SEO Techniques and How to Implement them ?
There are many off page SEO techniques but from them I am listing the main 10 which are usually followed and are famous. So lets start… 🙂
1) Link Building.
COMMENT AND FORUM LINK BUILDING :-
Link Building is very popular and mostly this technique is used by many people. Link building means building back links to your site as site with high quality back links rank good on search engines, so you can grab bunch of back links by commenting on do follow comment luv enabled sites and also you can join the dofollow high page rank forums and keep your signature in those forums as your site URL. This is a Great Off Page SEO technique which has fast and great effect on your sites ranking.
So you can grab back links from here :-
2) Social Bookmarking.
Social Bookmarking is very popular too its some what like social media. Let me first explain you guys who don’t know what is Social Bookmarking. Social Bookmarking sites allow you to browser through the items which are based on most popular or recently added or belonging to a certain category like Blogging, SEO Tips, WordPress, Technology etc… So there are many such social bookmarking sites where you can share your posts, for example Reddit is a social bookmarking site.
Reddit gets millions of visitors daily, so if some number of people up votes (up votes means likes) your link which you have shared on Reddit then your that link appears on the first page of Reddit for some hours, or if you have more up votes then more time your link will appear on the fist page so as there are millions of visitors so you can get huge traffic from there.
The benefit of social bookmarking sites is that you get a link i.e a back link too, some social bookmarking sites give do follow back links while some don’t give do follow instead they only provide no follow. But both links are important for SEO although do follow are more useful but no follow are also not bad at all for SEO. Social bookmarking sites help you get traffic, connect and interact with people and make new friends too also it helps in increasing rankings on SERPs.
3) Directory Submission
Now a days I have seen many people saying that directory submission is no more its dead, it does not work blah blah blah… As far as I am working on it I have seen good results and I believe its still alive. It totally depends on how you do it and what directory you choose. The more quality directory you choose the more quality results it will bring. The top directories which work the best are directories like DMOZ, Yahoo Directory, One Mission, Pegasus, ZoomInfo etc. (There are also directories offering paid listing but I would recommend don’t go for it).
4) Article Submission
Write Articles or spin articles (both manually and automatically)and submit them to popular article sites like Ezine, Now Public, Buzzle, Go Articles etc. This will be a slow process but it will help you to attain some high authority deep links for your website.
(Make sure when you link you have your keyword in the anchor text).
Some Free Article Spinning Sites :-
5) Guest Posting.
Post your articles to high authority blogs who accept guest posts and offer dofollow links as it will help you in getting huge exposure to their audience plus you will get a backlink from them.
6) Internal Linking.
Whenever you write posts make sure you link to the internal site pages within your site wherever you feel its necessary. As you are interlinking it will increase your other pages link popularity which is considered as an very important Google ranking factor. Make sure while you are interlinking you use your keyword for which you want to rank your other post as the anchor text while link to it from your current post.
For Example :-
You have a post on Best WordPress Themes and you also have a post Best Premium WordPress Themes.
So these 2 can be linked so in 1st one keep the anchor text as Best Premium WordPress Themes and in 2nd one keep Best WordPress Themes. So these both will be benefit from SEO as well as readers point of view. Also it will increase your Pageviews and reduce the bounce rate of your blog.
7) Social Media.
Social Media i.e Social Network is getting a lot popular these days as we all know that social networking sites like Facebook, Google Plus, Twitter etc… has lots and lots of visitors. Social Media helps in building reputation too as we get to know many people and also many people get to know you so more engagement equals more popularity and if you are too good at your work on your site then more people will get attracted toward you and your site.
In order to get traffic and to gain reputation on internet you will need to join sites like Facebook, Google Plus, Twitter etc… you can create your site fan page on Facebook and Google Plus and there you can share your work done on your site by you. If you want to know how you can get traffic via Social Media then read this :-
Read This :- How to get Massive Traffic from Social Networking Sites.
8) Link Exchanging
You might have seen on social media and other sites like fiverr etc.. people selling link or doing link exchange. This is commonly in scientific terms termed as Thematic Link Exchange which helps you to increase your link popularity, it is a major factor of Google’s PageRank Algorithm (Now pagerank seems to be dead so focus on DA and PA it will help you increase that). Note do link exchange from only genuine and good sites as Black Hats will ruin your rankings and site.
9) Search Engine Submission
Submit your website to the most popular search engines like Google, Yahoo, MSN, Altavista, Alexa, Alltheweb, Lycos, Excite, etc. to get listed for free.
10) Press Release Promotion
This method is used by people who are in a business or service provider they can go for press release from websites like Open PR, PR Leap, 1888pressrelease. These high Pagerank press release sites will help you to publish your site in Google News. This will give you good amount of exposure and also link.
Other than that various other Link building sources are Web 2.0 etc… Will write a guide on various link building sources and how to build such links too in my next post so till then stay tuned and subscribe to our newsletter to stay updated with what’s happening here.
WANT TO GET TO TOP POSITION ON GOOGLE ? MAKE SURE YOUR ON PAGE SEO IS ALSO BEST. IF NOT THEN READ THIS (2600+ WORDS COMPLETE GUIDE):-
Hope you liked the post let me know in the comments below how you liked the Off Page SEO Guide and if I missed something them let me know.