As we all know that Google is the most used search engine so as if you are a Blogger and wanna rank good on Google then you should use tools by Google for Keyword Research, Google has a tool called Google Keyword Planner Tool which is very helpful to bloggers for keyword research , earlier Google had a tool called Google Keyword Tool but its now replaced with New Google Keyword Planner Tool. Many of my visitors ask me how to do Keyword Research with the new Keyword Planner Tool as the tool is new and people are not much familiar with the new Keyword Planner tool so they don’t know how to do Keyword Research with it.
So as I received too many requests of How to use this new Keyword Planner Tool so I’am writing this post.Let me tell you guys its very easy to use tool and many people say that that the old tool was much easy to use but let me tell you guys that this new tool is much better and easy to use rather than the old one according to my experience. The people who don’t know what is Keyword Planner Tool then they can read it below while the people who knows what is it they can directly jump to How to use this Google Keyword Planner tool for Keyword Research, so without wasting any more time lets get started…
What is Google Keyword Planner Tool ?
Google Keyword Planner Tool is actually designed for Advertisers and Webmasters / Bloggers.Actually this tool shows how much searches monthly a particular keyword gets.So in order to get maximum exposure the Advertiser can select high searched keyword to show his ad to get more sales.
So same way Webmasters / Bloggers can target such high search keyword to get more traffic to their blog, also this tool shows how much CPC (Cost Per Click) that particular keyword gets so if a advertiser wants to Advertise his product then he will be shown the CPC (Cost Per Click) he will need to pay to Google for per click on their Ads for that particular keyword.
In order to show such Advertisers ads Google has a program called Google Adsense which is used by Webmasters / Bloggers.So Webmaster / Bloggers use this Google Keyword Planner Tool to increase their website / blogs traffic as well as they can target high CPC (Cost Per Click) keywords to make money with Google Adsense.
So this was a short explanation by me about what is this Google Keyword Planner Tool now I will show you guys how to do Keyword research with this Keyword Planner Tool which will help you increase traffic and also earn good by targeting high CPC (Cost Per Click) keywords.
If you wanna know How to Get Google Adsense Approval Fast then read this :- How to Get Google Adsense Approval Fast.
How to Sign up for Google Keyword Planner Tool ?
1)As I told you guys up that earlier there was Google Keyword Tool which was public but this Google Keyword Planner Tool is no longer Public its free just in order to access it you will need to signup for Google Adwords so lets start first of all go to Google Adwords Tool by clicking here :- Google Keyword Planner Tool. Now just click on Start Now as you can see in the Image below.
Note :- If you are already having Google Adwords account this just enter your email address and password and click sign in and skip all these part of How to Sign up for the Keyword Planner Tool and jump directly to “How to do Keyword Research with Google Keyword Planner Tool”
2)After click on Start Now you will be taken to a new screen there you will be asked that do you already have a Google Account or not if you have one then you can use that itself for this or you will need to create a new one by clicking on I don’t use any such services as I have my Gmail account so I will use it for sign up as you can see in the Image below.
3)After entering your Google Account Email and Password just hit Sign in.Now you will be taken to a new screen as you can see in the Image below now just select your country, time zone and currency which you would like to use for showing the CPC (Cost Per Click) rates for keywords so here I’am selecting USD but you can select what you like but note it can’t be changed afterwards.
4)That’s it now as you can see in the Image below the account has been created now just click on Sign in to your Adwords Account.
How to do Keyword Research with Google Keyword Planner Tool ?
1)Now you will be logged in to your Google Adwords account, so now in order to do Keyword Research you will need to open Google Keyword Planner Tool from your Adwords account. As you can see in the Image below on the top navigation bar you will see a option called Tools and Analysis just click on it and then click on Keyword Planner now you will be taken to Google Keyword Planner Tool. 2)Now you will be taken to Keyword Planner Tool as you can see in the Image below, there are 4 options i.e:-
1)Search for new keyword and ad group ideas..
2)Get Search volume for a list of keywords or group them into ad groups.
3)Get traffic estimates for a list of keywords.
4)Multiply keyword lists to get new keyword ideas.
So in the Google Keyword Planner Tool in order to do keyword research you will need to use the first option i.e search for new keyword and ad group ideas, so just click on it.
Now I will show you guys these 4 things which will teach you guys completely How to do Keyword Research.
1)How to use Keyword Planner Tool to Search for Country wise Keyword ideas for your Post.
2)How to use Keyword Planner Tool to Target Easy to Rank High CPC (Cost Per Click) Keyword.
3)How to use Keyword Planner Tool to Target Easy to Rank High Searched Keyword.
4)How to use Keyword Planner Tool to find Exact Match of Keyword and see its individual monthly searches.
1)How to use Keyword Planner Tool to Search for Country wise Keyword ideas for your Post ?
1)Now when you will click on Search for new Keyword and ad group ideas it will then open a form as you can see in the Image below.Now for example I’am writing a post on How to Download Android Apps to PC.
So I will type that post title there in the first box which says Your Product or Service as you can see in the Image below.Now below you will see Targeting there select the country of which you would like to see the searches I would prefer selecting All Locations and that’s it just hit Get Ideas.
2)Now in your Keyword Planner Tool you will be taken to a new screen there you will be shown the Ad Group Ideas of that particular searched term as you can see in the Image below.
So that Ad Group Idea in the Keyword Planner Tool is of no use to us as its for the Advertisers who wanna Advertise their product.Actually earlier if you might have used the old Google Keyword Tool it used to show directly Keyword ideas but as you can see in the Image above this new tool shows Adwords Ad Group ideas, so just ignore it and click on Keyword Ideas.
3)Now when you will click on Keyword ideas as you can see in the Image below you will get your that old style Google Keyword Tool keyword ideas.So this is how you search for a Keyword according to Country wise searches / popularity.
2)How to use Keyword Planner Tool to Target Easy to Rank High CPC (Cost Per Click) Keyword ?
1)Now you know how to search for Keyword ideas now I will show you guys how you can target easy to rank High CPC (Cost Per Click) Keywords, so if you wanna increase your income of Google Adsense then you should use this method.So now just search the same way as I showed you up for example now I’am writing a post on Best WordPress Themes.
So as you can see in the Image above the keyword Best WordPress Themes is having good CPC rate but it is having a Medium Competition so just leave it as Medium competition is a bit hard to rank for new sites so its good to target Low Competition Keywords with good CPC rates.
So as you can see in the Image above there are many other keyword ideas shown so there is a keyword i.e best free wordpress themes which will be Awesome to write a post on as it is a Low Competition Keyword and also it is having a CPC of $1.45 which is High and it is also having 9,900 avg. monthly searches which is good.Now you can target that keyword and write your post on it.
NOTE :- THAT COMPETITION IS OF ADVERTISER NOT OF THE KEYWORD ITS THE COMPETITION OF WHAT ADVERTISERS ARE BIDDING SO I HAD WRITTEN THAT EARLIER THAT ITS THE KEYWORD COMPETITION BUT ITS NOT. SO TARGET MEDIUM AND HIGH COMPETITION KEYWORDS. FOR COMPETITION SEE THE TOP 10 COMPETITORS SITE’S DA AND PA AND BACKLINKS !
3)How to use Keyword Planner Tool to Target Easy to Rank High Searched Keyword ?
Now similarly just search for Keywords which are having Medium and High Competition and has high searches.High searches means there are some keywords which gets 50,00,000 searches monthly but they are not easy to rank many times as sites ranking are of authority.
Authority means in terms of PA i.e Page Authority, DA i.e Domain Authority and the last 2 most important things i.e Backlinks and Type of Content on your site and also is the Content Search Engine Optimized or not properly so if you wanna grab a bunch of Backlinks from High Quality Websites then you can do so from here :-
Now if you wanna know what is called a quality content and how to search engine optimize your post then click here.
Note :- Searches engines look at these things very seriously in terms of ranking factor.
Now let me move back to the topic, so in short let me tell you guys that no one can tell you perfectly on how you can rank for keyword it can happen that you may rank for Low Comp. keyword which has 60,000 monthly searches but it can also happen that you may not rank for a Keyword which is having 40,000 monthly searches it totally depends on number of sites targeting that particular keyword.
So if you wanna know how many sites are targeting a particular keyword then just go to Google and just type that keyword and search for example if I have selected keyword :- best free wordpress themes so as you can see in the Image below I have searched for that keyword and as you can see How many sites are targeting that particular keyword below.
Its not fixed that how many people can your site beat so just try experimenting by targeting Low Comp. keywords which are having 10,000 to 20,000 or 30,000 monthly searches if you rank good then cool, if not then target 3000 to 10,000 monthly searched keyword then as time passes by increase your target and as your site grows and becomes big having good quality content, PA (Page Authority) and DA (Domain Authority) then you will also rank for High Competition Keywords. So keep experimenting as experiments will bring you closer to success 🙂
4)How to use Keyword Planner Tool to Find Exact Match of Keyword and see its Individual Monthly Searches ?
Now this is the last thing which you need to know which will complete your knowledge about Google Keyword Planner Tool. Now when you search for a keyword it also shows non related keyword ideas so if you want exact match then just search for any keyword in the Keyword Planner Tool.
Now as you can see in the Image below inside the Keyword Planner Tool on the left side you will see an option called Keyword options just click on it and then just turn on Only show ideas closely related to my search terms and then just click anywhere on the screen and as you can see in the Image below when I selected just ideas closely related to the searched term then I got no results so I would recommend not to use this feature as many time you end up with no results 🙁
UPDATED (26TH APRIL 2015) :- WHEN YOU WILL SEARCH FOR LONG TAIL KEYWORDS IT WONT SHOW YOU ANY RESULTS MANY TIMES BUT WHEN ITS JUST 2 WORDS IT WILL SHOW MANY AWESOME RESULTS SO IF YOU ARE MAKING A NICHE SITE THEN YOU CAN GET AWESOME IDEAS BY WRITING YOU NICHE KEYWORD.
Now the last one i.e how to see individual monthly searches.Now whenever you search for a term then you see the keyword ideas there as you can see in the Image beside Avg. Monthly searches there is a icon just hover your mouse on it and you will see the Individual Monthly searches for that particular keyword.
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That’s it ! This was my Ultimate Guide o Google Keyword Planner Tool which explained you guys What is this Google Keyword Planner Tool and How to do Keyword Research with the Google Keyword Planner Tool, if you like this post then your feedback will be appreciated in the comments below and also pls share this post with your friends and if you have any doubts then feel free to comment down below I will be glad to assist you, you can also Subscribe to my Newsletter below to stay updated with my latest posts which will right away delivered to your inbox as soon as I publish or you can also Follow me on Twitter or like me on Facebook or Add me to your Google Plus Circles. So as you saw by using this Free Keyword Planner tool by Google you can do Keyword Research in such detailed manner to get the best out from your post.